Culinary tourism or food tourism or gastronomy tourism is the exploration of food as the purpose of tourism. It is considered a vital component of the tourism experience. Dining out is common among tourists and “food is believed to rank alongside climate, accommodation, and scenery” in importance to tourists.

So, if you’re wondering how to develop food tourism in your area, continue to watch as we discuss the process in this interview with Valerie Keast of the Culinary Tourism Alliance (

A summary of food tourism:

Culinary or food tourism is the pursuit of unique and memorable eating and drinking experiences, both near and far. Culinary tourism differs from agritourism in that culinary tourism is considered a subset of cultural tourism (cuisine is a manifestation of culture) whereas agritourism is considered a subset of rural tourism but culinary tourism and agritourism are inextricably linked, as the seeds of cuisine can be found in agriculture. Culinary/food tourism is not limited to gourmet food. Food tourism can be considered a subcategory of experiential travel.

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Passport Creative is a creative agency dedicated to helping you improve your travel and tourism business’s marketing so you can better reach international tourists.

We do this by using the fundamentals of sales and direct-response copywriting to improve conversions through website copy, newsletters and emails, and content marketing.

Through the Passport Creative YouTube channel, we are sharing interviews with leaders in the tourism industry, trends, and informational videos to give your travel and tourism business a competitive edge.

Passport Creative is run by Alex Jeffries, an award-winning television producer and copywriter dedicated to supporting tourism’s responsible growth throughout the world.

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